What a tournament Wimbledon 2023 has been!
Congratulations to all the players, and especially so to our Vodafone Ambassadors, Alfie Hewitt and Gordon Reid who won the Wheelchair Doubles.
As Vodafone headed in to their second year of being the Official Connectivity Partner for Wimbledon, Mando-Connect are proud to have developed a range of partnerships to excite, engage and bring a taste of Wimbledon to the millions of users of the VeryMe Rewards programme.
Vodafone’s partnership gave VeryMe Rewards members a chance to win tickets to Wimbledon every day for a fortnight, through a gamified instant win prize draw mechanic, inviting users to test their ball skills to see if they were a lucky winner! A mechanic that we know can be relied upon to drive daily engagement, with initial campaign results looking incredibly strong.
To further enhance Vodafone’s partnership with Wimbledon, Mando-Connect developed a tennis-themed calendar of activity & rewards with third party partners*, which included:
- Free strawberries and cream from Morrisons, the classic Wimbledon treat!
- Sports Direct gift vouchers, for those inspired to try out a new sport or pick up some new kit.
- Cream tea hampers & picnic sets to enjoy whilst watching the drama on the courts unfold from the comfort of your own home.
We also secured activity with third party partners to help support Vodafone’s on-site activity at Wimbledon, negotiating a range of prizes and product giveaways to be given away through Vodafone’s incredible tennis ball vending machine! These included:
- State of the art coffee machines, from Lavazza – Wimbledon’s official coffee partner.
- SPF skincare products from grüum, ensuring the sunshine on Centre Court could be enjoyed worry free.
- Tasty treats from Joe&Seph’s, to fuel winners through marathon matches.
- Love2Shop gift vouchers, as a post tournament reward.
The resulting campaign delivered a varied calendar of rewards & offers, reflective of Summer’s most quintessential event, and most importantly providing rewards that members loved.
*VeryMe Rewards from Vodafone are not endorsed by Wimbledon
