We help brands and businesses create brilliant promotions, partnerships, rewards and loyalty solutions that get results.
Your promotions & partnerships experts.
Our story
Mando Agency has been helping brands and businesses grow since 1977.
We are part of WPP and are committed to using the power of creativity to build better futures for our people, planet, clients and communities.
We have 2 key divisions that are united under a single leadership team:
Mando-Promotions are our promotions specialists.
Mando-Connect are our partnership, rewards and loyalty specialists.
We have a rich history of working with the world’s best brands to build bespoke brilliant solutions that really work. And we never sit still, we are always looking ahead, innovating, creating and thinking bigger and better.
Mando began to generate incentives to drive customer acquisition and retention through Fixed Fee, being the first company to provide the Fixed Fee solution.
Mando were acquired by WPP and are now the longest serving ‘stand-alone company’ in the entire group.
Becky Munday took the reins as Chief Executive Officer.
Mando began our long-term working relationship with McDonald’s on their world famous Monopoly promotion.
Our CEO, Becky Munday, became first female IPM Chairman.
Mando reached a milestone – covering 3000 promotions in 35 different countries around the globe!
The Mando-Connect division was born and began delivering brilliant data-fuelled partnerships.
As a part of the invaluable ‘What Brits Want’ white paper series that’s created by Mando in partnership with YouGov, the first ever European white paper was launched – bringing loyalty to life in 24 countries.
Our award-winning Insights Engine gets a nitro boost with the addition of WPP Open, a smarter approach to Reward DNA and ProNet™ performance data and the addition of BAV data to our Connect Partner Bank.
Everything we do is powered by robust data and insight
Our award-winning Insights Engine powers everything we do at Mando. Our unique Engine can help you unlock the insights that will make the difference between an OK result and a brilliant one.
Who are your audience and
what do they want?
We build an audience profile to understand who your audience really are, what matters to them and what they want, combining your rich insight and data with ours. We have over 190,000 datapoints on over 300,000 consumers and the most comprehensive loyalty, partnerships and promotions database in the world. We’ve now added WPP Open, our custom-built AI-powered marketing operating system. This enables us to work faster, analyse even larger datasets, and even test concepts with custom AI-built personas, accelerating our path to breakthrough insights.
What’s going to work best and why?
Next we overlay our unique ProNet™ performance data to understand which approach is going to get the best results for you. Our unique new and improved Reward DNA model enables us to understand the precise levers to shift for maximum impact. We use this insight to design the optimum solution, to forecast results and build robust business cases you can trust.
Who should you work with?
The last piece of the puzzle is our Connect Partner Bank™. We’ve now added data from BAV, the world’s leading brand analytics platform. This integration allows us to more rigorously evaluate brand partnership fit, ensuring strategic alignments that truly resonate, deliver, and amplify your brand’s impact. We create over 500 bespoke brand partnerships every year. Our rich black book of partners enables us to build mutually beneficial brand partnerships that really work. Who to talk to, how to talk to them and what the opportunities really are. It contains thousands of fully audited brand partners.
A brilliant team
Making a positive impact
At Mando we believe in making a positive impact for our people, planet, clients and communities.
We walk the walk and talk the talk.
BIG THINKERS
INDUSTRY LEADERS
DO GOODERS
Working with us.
We pride ourselves on our thriving client relationships and offer a range of bespoke services to meet what you need. We can tailor our approach from light touch workshops, to proof of concept projects to full retainers.
We adhere to the best business practices and would love to work on a proposal to help you achieve your objectives.
What our clients say about us:
“Mando is a brilliant agency that excels in sourcing added-value loyalty and reward partnerships. Their deep understanding of data and insight consistently delivers impactful results, and their white papers are the gold standard in the industry – thorough, insightful, and highly actionable. It’s always a pleasure to collaborate with their team, especially co-chairing the Loyalty Summit conference with their CSO, who brings both strategic vision, practical knowledge and an endless black book of loyalty contacts. Highly recommended.”
‘Having worked with Mando for many years, I wouldn’t hesitate to recommend them. They’ve got a great reputation within the promotional marketing industry (for good reason), as well as being a lovely team of people to work with.’
‘Working with Mando is always a pleasure, they know the industry inside and out. The people I have worked with are always professional and are fun to work with too. Wouldn’t hesitate to recommend them to anyone.’
‘Mando are promotional experts and have been a key member of the IPM industry trade body for many decades who develop customer promotions, brand partnerships & loyalty schemes and provide fixed fee risk management.’
‘Mando have proven to be an excellent partner, with excellent industry knowledge and a significant depth of expertise in promotional management. A leading provider with a professional and proactive approach to developing long term partnerships.’
‘Having collaborated with Mando for several years, I can confidently say they are a fantastic team to work with. Their expertise and creativity within the promotional marketing industry are second to none, and they consistently deliver exceptional results. Beyond their professionalism, they are a genuinely lovely group of people who make every project a pleasure to be part of. I wouldn’t hesitate to recommend Mando to anyone looking for reliable and innovative partners in this space.’
‘We have worked with Mando for a number of years and in that time they have proved themselves to be a really great company and their team are a pleasure to work with. Highly recommended!’
‘Been working with a few of our partners at BookBeat through Mando, and everything has been working great. Looking forward to more partnerships with them in the future.’
‘It has always been a real pleasure working with Mando, they are some of friendliest, hard working and vibrant bunch of people you could wish to meet. I would highly recommend all of the team.’