Your promotions & partnerships experts.

We help brands and businesses create brilliant promotions, partnerships, rewards and loyalty solutions that get results.

Our story

Mando Agency has been helping brands and businesses grow since 1977.

We are part of WPP and are committed to using the power of creativity to build better futures for our people, planet, clients and communities.

We have 3 key divisions that are united under a single leadership team:

Mando Promotions are our promotions specialists.
Mando-Connect are our partnership, rewards and loyalty specialists.
Mando Rewards Platform is our simple and secure reward and incentive delivery platform.

We have a rich history of working with the world’s best brands to build bespoke brilliant solutions that really work. And we never sit still, we are always looking ahead, innovating, creating and thinking bigger and better.

Mando began to generate incentives to drive customer acquisition and retention through Fixed Fee, being the first company to provide the Fixed Fee solution.

Mando were acquired by WPP and are now the longest serving ‘stand-alone company’ in the entire group.

Becky Munday took the reins as Chief Executive Officer.

Mando began our long-term working relationship with McDonald’s on their world famous Monopoly promotion.

Our CEO, Becky Munday, became first female IPM Chairman.

Mando reached a milestone – covering 3000 promotions in 35 different countries around the globe!

The Mando-Connect division was born and began delivering brilliant data-fuelled partnerships.

As a part of the invaluable ‘What Brits Want’ white paper series that’s created by Mando in partnership with YouGov, the first ever European white paper was launched – bringing loyalty to life in 24 countries.

Our award-winning Insights Engine gets a nitro boost with the addition of WPP Open, a smarter approach to Reward DNA and ProNet™ performance data and the addition of BAV data to our Connect Partner Bank.

Our Mando Rewards division was born where we began offering a simple, seamless and secure reward and incentive delivery platform that brands can trust.

Everything we do is powered by robust data and insight

Our award-winning Insights Engine powers everything we do at Mando. Our unique Engine can help you unlock the insights that will make the difference between an OK result and a brilliant one.

Who are your audience and
what do they want?

We build an audience profile to understand who your audience really are, what matters to them and what they want, combining your rich insight and data with ours. We have over 190,000 datapoints on over 300,000 consumers and the most comprehensive loyalty, partnerships and promotions database in the world. We’ve now added WPP Open, our custom-built AI-powered marketing operating system. This enables us to work faster, analyse even larger datasets, and even test concepts with custom AI-built personas, accelerating our path to breakthrough insights.

What’s going to work best and why?

Next we overlay our unique ProNet™ performance data to understand which approach is going to get the best results for you. Our unique new and improved Reward DNA model enables us to understand the precise levers to shift for maximum impact. We use this insight to design the optimum solution, to forecast results and build robust business cases you can trust.

Who should you work with?

The last piece of the puzzle is our Connect Partner Bank™. We’ve now added data from BAV, the world’s leading brand analytics platform. This integration allows us to more rigorously evaluate brand partnership fit, ensuring strategic alignments that truly resonate, deliver, and amplify your brand’s impact. We create over 500 bespoke brand partnerships every year. Our rich black book of partners enables us to build mutually beneficial brand partnerships that really work. Who to talk to, how to talk to them and what the opportunities really are. It contains thousands of fully audited brand partners.

A brilliant team

Becky Munday
Chief Executive Officer

CEO since 2002, Becky is recognised as the market leader in promotions, first lady chairman of the IPM and board member for over 20 years. Becky is responsible for heading up both divisions and all things fun at Mando.

Paul Townsend
Chief Financial Officer

CFO since 2005, Paul leads all things financial at Mando. An expert in his field, there is no problem he cannot solve.

Leonie Walker
Managing Director,
Mando-Promotions

A bilingual promotions guru fluent in English and German, who can be trusted to deliver promotions that get outstanding results, every time.

Jo Ashdown
Managing Director,
Mando-Connect

Jo is a brand partnerships expert, famous for combining creativity with excellence in implementation.

Mark Lewis
Director of Risk

For over 2 decades Mark has headed up the Risk Team at Mando, forecasting consumer response levels for the biggest and best promotions.

Charlie Hills
Chief Strategy Officer

Charlie is passionate about unlocking the insights that really matter and developing strategies that make a step change for our clients and partners.

Emma Dallaway
Business Director

A partnership & loyalty specialist, with nearly 15 years experience, Emma’s motivated by delivering partnerships that work hard for all involved.

Beccy Purvis
Business Development Director

Beccy brings a wealth of experience from her background in FMCG shopper marketing to develop and manage effective promotions.

Julia Smith
Business Development Director

With more than 20 years’ experience, Julia helps clients deliver measurable results and is now leading the way with the Mando Rewards Platform.

Kirsty Rome
Senior Partnerships Account Director

With a background in media, Kirsty enjoys building strong relationships and finding innovative ways to connect brands and audiences.

Ella Corke
Senior Partnerships Account Director

Leading a team to create and develop excellent partnerships and in turn, Ella builds strong client and partner relationships.

Oscar Finch
Commercial Partnerships Account Director

Oscar leads all commercial partnerships, ensuring optimum delivery against both revenue & engagement targets.

Hema Kukadia
Partnerships Account Director

An experienced Client Services Account handler, leading a team to deliver brilliant partnerships and loyalty programmes through insights and strategy.

Jamie Gaskins
Partnerships Account Director

A very experienced Client Services Account Handler, specialising in partnerships, brilliantly delivering loyalty programmes to our clients.

James Davies
Strategy Director

James enjoys hunting out the insights that matter and that drive meaningful action for our clients.

Kirsten Ed
Commercial & Operations Manager

With many years of Commercial & Operations experience, Kirsten ensures all business functions run efficiently and to a best-in-class standard.

Nicky Smith
Finance Manager

With over 30 years in finance, Nicky oversees all monetary transactions in and out of the company.

Leon Salter
Risk & Strategy Data Analyst

Leon is our data insights guru, working closely with YouGov to provide our clients with consumer behaviour and trend analysis.

Lauryn Hallett
Marketing & Design Manager

Lauryn always accepts our design and marketing challenges with enthusiasm and flare. Either white paper design, Linkedin strategy or SEO management, we always know it will look and be great.

Adem Aplin
Senior Partnerships Account Manager

With 10 years account management experience, Adem harnesses these skills to source, develop and manage a wide range of exciting partnerships.

Jordayne Frizzell
Senior Partnerships Account Manager

A partnerships specialist, harnessing the power of conversation to execute brilliant partnerships and rewards for our clients.

Jessie Wolmark
Senior Partnerships Account Manager

Jessie’s tenacity & attention to detail ensure she delivers successful partnerships whilst growing & maintaining a strong network of brand partners.

Amber Colley
Account Manager

Amber joined us eager to dive into the world of promotions and her positivity and efficient project management is valued by colleagues and clients.

Archie McEvaddy
Account Manager

Archie has 5 years experience delivering successful promotional campaigns and building strong client relationships, ensuring smooth execution from concept to completion.

Sophie Loweth
Partnerships Account Manager

Sophie brings creative ideas and energy to facilitate new brand partnerships while ensuring a seamless client experience.

Tabea Heinemann
Partnerships Account Manager

Tabea brings a global mindset shaped by her experience across the DACH and UK markets. She combines creativity, passion and reliability to build partnerships and trusted client relationships.

Anya Freckleton-Hull
Partnerships Account Manager

Anya brings experience in partnerships and relationship management, with a passion for delivering impactful collaborations. She enjoys working in partnerships, strategy and customer loyalty.

Jess Jones
Senior Account Executive

Jess supports the promotions client service team on the planning and management of promotional marketing campaigns.

Emma Neckermann
Senior Partnerships Account Executive

With a rich academic background and experience across Germany and the US, Emma brings a global perspective to building strong client relationships and strategic partnerships.

Ben Phillips
Senior Partnerships Account Executive

Ben comes from one of Europe's premier media houses. After starting in audio, Ben is excited to come to the Loyalty and Partnerships business, ready to share his media expertise.

Yelena Bennett
Partnerships Account Executive

Yelena brings a creative and curious approach, with experience across communications, research and partnerships. She enjoys building relationships and finding opportunities to bring brands and partners together.

Emilia Bailey
Junior Account & Design Executive

A Graphic Design graduate, Emilia brings fresh creativity and youthful energy - delivering dynamic support across the accounting and marketing teams.

Kate Sullivan
HR Admin Support & Customer Service Administrator

Kate’s experience managing our customer service ensures we’re one step ahead when answering consumer queries. She’s one cool cucumber.

Naela Shafiq
Account Assistant

With 15 years with Mando, Naela is responsible for purchase and expenditure input and does an incredible job at day to day finance duties.

Making a positive impact

At Mando we believe in making a positive impact for our people, planet, clients and communities.

We walk the walk and talk the talk.

BIG THINKERS

INDUSTRY LEADERS

DO GOODERS

Working with us.

We pride ourselves on our thriving client relationships and offer a range of bespoke services to meet what you need. We can tailor our approach from light touch workshops, to proof of concept projects to full retainers.

We adhere to the best business practices and would love to work on a proposal to help you achieve your objectives.

What our clients say about us:

google

I’ve had the pleasure of working with Mando on three insured risk campaigns with Merlin Entertainments, and they’ve been a fantastic team to collaborate with from start to finish. From the outset, Mando have been creative, collaborative and professional. They took the time to understand what we were trying to achieve with each campaign, while always being mindful of the complexities and requirements that come with insured risk campaigns. Across all three projects, communication was excellent, the team were responsive and solutions-focused, and they consistently delivered high-quality work. They made what could have been a complicated process feel straightforward and enjoyable. I’ve really valued working with the Mando team and would happily recommend them to anyone.

Katie 19 August 2026

google

We used Mando in the run up to Xmas 2025 for a brand new promotional activity and I cannot fault there knowledge, experience and capability in any way. They were excellent partners throughout the entire process. Providing guidance, support (all whilst accommodating constant changes to ideas) to the whole teamworking on the project.

Jack Lingard 18 August 2026

google

Mando are brilliant at supporting complex campaigns and bringing ambitious ideas to life. No matter how big, challenging or unconventional the idea, they always take a solutions-focused approach to finding a way to make it happen. They don’t just deliver against a brief; they work collaboratively with us to understand what we’re trying to achieve, think through the challenges and develop practical, creative solutions that bring the idea to life. Their flexibility, expertise and willingness to go the extra mile make them a fantastic partner to work with. Whatever we’re trying to achieve, we know we can bring Mando into the conversation and they’ll help us find a way forward.

Emily Robbins 17 August 2026

google

It has always been a real pleasure working with Mando, they are some of friendliest, hard working and vibrant bunch of people you could wish to meet. I would highly recommend all of the team.

Dan Ward 8 January 2025

google

Been working with a few of our partners at BookBeat through Mando, and everything has been working great. Looking forward to more partnerships with them in the future.

Chris Pedersen 9 December 2024

google

We have worked with Mando-Connect for a number of years and in that time they have proved themselves to be a really great company and their team are a pleasure to work with. Highly recommended!

David Huggett 2 December 2024

google

Having collaborated with Mando for several years, I can confidently say they are a fantastic team to work with. Their expertise and creativity within the promotional marketing industry are second to none, and they consistently deliver exceptional results. Beyond their professionalism, they are a genuinely lovely group of people who make every project a pleasure to be part of. I wouldn’t hesitate to recommend Mando to anyone looking for reliable and innovative partners in this space.

Paul Sopher 28 November 2024

google

Mando have proven to be an excellent partner, with excellent industry knowledge and a significant depth of expertise in promotional management. A leading provider with a professional and proactive approach to developing long term partnerships.

Gerard Lovell 20 November 2024

google

Mando are promotional experts and have been a key member of the IPM industry trade body for many decades who develop customer promotions, brand partnerships & loyalty schemes and provide fixed fee risk management.