Your promotions & partnerships experts.

We help brands and businesses create brilliant promotions, partnerships and loyalty solutions that get results.

Our story

Mando has been helping brands and businesses grow since 1977.

We are part of WPP and are committed to using the power of creativity to build better futures for our people, planet, clients and communities.

We have 2 key divisions that are united under a single leadership team:
Mando-Promotions are our promotions specialists.
Mando-Connect are our partnership and loyalty specialists.

We have a rich history of working with the world’s best brands to build bespoke brilliant solutions that really work. And we never sit still, we are always looking ahead, innovating, creating and thinking bigger and better.

Mando began to generate incentives to drive customer acquisition and retention through Fixed Fee, being the first company to provide the Fixed Fee solution.

Mando were acquired by WPP and are now the longest serving ‘stand-alone company’ in the entire group.

Becky Munday took the reins as Chief Executive Officer.

Mando began our long-term working relationship with McDonald’s on their world famous Monopoly promotion.

Our CEO, Becky Munday, became first female IPM Chairman.

Mando reached a milestone – covering 3000 promotions in 35 different countries around the globe!

The Mando-Connect division was born and began delivering brilliant data-fuelled partnerships.

As a part of the invaluable ‘What Brits Want’ white paper series that’s created by Mando in partnership with YouGov, the first ever European white paper was launched – bringing loyalty to life in 24 countries.

Everything we do is powered by robust data and insight

Our award-winning Insights Engine powers everything we do at Mando. Our unique Engine can help you unlock the insights that will make the difference between an OK result and a brilliant one.

Who are your audience and
what do they want?

We start by building an audience profile to understand who your audience really are, what matters to them and what they want. We combine your rich insight and data with ours. We have over 190,000 datapoints on over 300,000 consumers and the most comprehensive loyalty, partnerships and promotions database in the world.

What’s going to work best and why?

Next we overlay our unique ProNetTM performance data to understand which approach is going to get the best results for you. Our unique DNA model enables us to understand the precise levers to shift for maximum impact. We use this insight to design the optimum solution, to forecast results and build robust business cases you can trust.

Who should you work with?

The last piece of the puzzle is our Connect Partner Bank™. We create over 500 bespoke brand partnerships every year. Our rich black book of partners enables us to build mutually beneficial brand partnerships that really work. Who to talk to, how to talk to them and what the opportunities really are. It contains thousands of fully audited brand partners.

A brilliant team

Partner Connects

Visit our LinkedIn for the interview!

Becky Munday
Chief Executive Officer

CEO since 2002, Becky is recognised as the market leader in promotions, first lady chairman of the IPM and board member for over 20 years. Becky is responsible for heading up both divisions and all things fun at Mando.

Paul Townsend
Chief Financial Officer

CFO since 2005, Paul leads all things financial at Mando. An expert in his field, there is no problem he cannot solve.

Partner Connects

Visit our LinkedIn for the interview!

Leonie Walker
MD, Mando Promotions

A promotions guru, who can be trusted to deliver promotions that get outstanding results, every time.

Jo Ashdown
MD, Mando Connect

Jo is a brand partnerships expert, famous for combining creativity with excellence in implementation.

Mark Lewis
Director of Risk

For nearly 2 decades Mark has headed up the Risk Team at Mando, forecasting consumer response levels for the biggest and best promotions.

Charlie Hills
Chief Strategy Officer

Charlie is passionate about unlocking the insights that really matter and developing strategies that make a step change for our clients and partners.

Sam Lawrence
Commercials & Operations Director

With over 8 years experience, Sam is responsible for leading, developing and shaping our commercial and operations.

Emma Dallaway
Senior Partnerships Account Director

A partnership & loyalty specialist, with nearly 15 years experience, Emma’s motivated by delivering partnerships that work hard for all involved.

Isobel Finlayson
Senior Partnerships Account Director

Isobel gets a kick out of creating strategic brand partnerships that are differentiated and effective.

Beccy Purvis
Account Director

Beccy brings a wealth of experience from her background in FMCG shopper marketing to develop and manage effective promotions.

Abby Blanshard
Senior Strategist

Abby is a strategic thinker who always puts the customer at the heart of her thinking.

Partner Connects

Visit our LinkedIn for the interview!

Oscar Finch
Commercial Partnerships Account Director

Oscar leads all commercial partnerships, ensuring optimum delivery against both revenue & engagement targets.

Kirsty Rome
Partnerships Account Director

With a background in media, Kirsty enjoys building strong relationships and finding innovative ways to connect brands and audiences.

Ella Corke
Partnerships Account Director

Leading a team to create and develop excellent partnerships and in turn, Ella builds strong client and partner relationships.

Hema Kukadia
Partnerships Account Director

An experienced Client Services Account handler, leading a team to deliver brilliant partnerships and loyalty programmes through insights and strategy.

James Davies
Senior Strategist & Analyst

James enjoys hunting out the insights that matter and that drive meaningful action for our clients.

Amy Hemstock
Project Lead

Amy’s commercial mind, dedication and attention to detail mean no stone is left unturned for projects she leads for our fantastic clients… and always within budget!

Nicky Smith
Finance Manager

With over 30 years in finance, Nicky oversees all monetary transactions in and out of the company.

Leon Salter
Risk & Strategy Data Analyst

Leon is our data insights guru, working closely with YouGov to provide our clients with consumer behaviour and trend analysis.

Katy Willcox
Senior Partnerships Project Manager

Our senior project manager, Katy has been with us over 5 years, ensuring all projects are run smoothly and to a best in class standard.

Lauryn Hallett
Senior Design Executive

As our in-house designer Lauryn always accepts our design challenges with enthusiasm and flare. Either a client photoshoot, pitch presentation or Whitepaper design, we always know it will look great.

Adem Aplin
Senior Partnerships Account Manager

With 10 years account management experience, Adem harnesses these skills to source, develop and manage a wide range of exciting partnerships.

Beth Daley
Senior Partnerships Account Manager

With over 10 years experience in loyalty and technology, Beth is passionate about driving results for both client and customer.

Jamie Gaskins
Senior Partnerships Account Manager

A very experienced Client Services Account Handler, specialising in partnerships, brilliantly delivering loyalty programmes to our clients.

Jordayne Frizzell
Partnerships Account Manager

A partnerships specialist, harnessing the power of conversation to execute brilliant partnerships and rewards for our clients.

Maeya Bhatti
Partnerships Account Manager

Maeya’s acquired expertise in affiliate marketing, digital partnerships and successfully developing exciting partnership opportunities that align to client strategies.

Jessie Wolmark
Partnerships Account Manager

Jessie’s tenacity & attention to detail ensure she delivers successful partnerships whilst growing & maintaining a strong network of brand partners.

Partner Connects

Visit our LinkedIn for the interview!

Naela Sadiq
Account Assistant

With over 10 years with Mando, Naela is responsible for purchase and expenditure input.

Lucy Walker
Partnerships Account Executive

Lucy is responsible for creating new, exciting brand collaborations and enjoys building and developing these relationships.

Amber Colley
Account Executive

Amber joined us eager to dive into the world of promotions and her positivity and efficient project management is valued by colleagues and clients.

Kate Sullivan
Customer Service Administrator

Kate’s experience managing our customer service ensures we’re one step ahead when answering consumer queries. She’s one cool cucumber.

Dexter Colley
Good Boy

He's here to bring all the vibes, best cuddles and receive all the snacks.

Making a positive impact

At Mando we believe in making a positive impact for our people, planet, clients and communities.

We walk the walk and talk the talk.

BIG THINKERS

INDUSTRY LEADERS

DO GOODERS

Working with us.

We pride ourselves on our thriving client relationships and offer a range of bespoke services to meet what you need. We can tailor our approach from light touch workshops, to proof of concept projects to full retainers.

We adhere to the best business practices and would love to work on a proposal to help you achieve your objectives.