We are delighted to share details of our latest seminar in association with the Loyalty Academy™; an Introduction to Loyalty Promotions.
Working in collaboration with the Wise Marketeer and the Loyalty Academy™, we have developed a comprehensive overview of promotions within the loyalty industry and best practice when it comes to running them.
Hosted by Mando’s Chief Strategy Officer, Charlie Hills and Senior Strategist, James Davies, the course is a deep dive into the world of Loyalty Promotions and covers a range of topics including promotional objectives, the advantages, and disadvantages of the various types of loyalty promotion and promotional appeal, participation, and impact. Crucially the course also provides actionable takeaways such as ‘How to develop a Loyalty Promotion’ and practical insights to help you optimise your approach. There are also plenty of industry case studies to inspire your next loyalty promotion.
Course 208: Introduction to Loyalty Promotions
Key Stats from the Course:
81% of loyalty programme members think promotions are a great way to reward customers
72% of adults take part in promotions
Over 55’s are 38% more likely to take part in a in-store promotion than 18–24-year-olds
During times of economic crisis, participation in promotions increases by 114%
34% say they are more emotionally connected to a brand after taking part in a promotion.
To find more loyalty promotion insights, please see our latest whitepaper: What Brits Want from Promotions 2.0.
About Mando-Connect:
We are a smart, loyalty specialist, brand partnerships and rewards agency, devoted to producing brilliant data-fuelled partnerships that drive results across the UK, Europe and the globe. We design brilliant loyalty and promotions solutions, partnerships and rewards based on the smart use of cutting-edge data and insight, using our specially built Insights Engine™. We believe that, by working together, brands can achieve more, for less.
About The Loyalty Academy:
The Loyalty Academy™ offers a formalized education and training curriculum for customer loyalty professionals and marketers. All the training is modular and delivered OnDemand and can be accessed via the Loyalty Academy website. Use The Loyalty Academy’s loyalty training to induct new team members, upskill your existing teams and to invest in the future of your employees.
