Mando-Connect and YouGov are excited to announce the publication of their latest whitepaper and second edition of: Understanding Loyalty in Europe.
61.3% of adults across 24 European markets are members of at least one loyalty programme – it’s a big audience and a big industry.
Through primary research with YouGov the paper dives into loyalty membership, appeal and impact across 24 European markets with a deep dive into 10 European markets with commentary from in-market experts as well as 3 world class case-studies. We are also excited to update the Loyalty Gauge™ which is a unique measure that enables us to rank programmes based on programme appeal, programme impact and net score.
The whitepaper also includes insights from 10 market experts:
There are also insights from 3 programme experts from Oracle Red Bull Racing, Canon Club and Matas, who share their pan-European experience and bring the market variations to life through real world experience and case studies.
We hope this paper inspires you to look outside of your own market and helps you think bigger and achieve more in your loyalty ambitions.
