Mando & YouGov are excited to announce the publication of their latest whitepaper: Understanding Loyalty in Europe 3.0!
64% of adults across 24 European markets are now members of at least one loyalty programme – that’s a massive audience and a thriving industry.
This whitepaper, Understanding Loyalty in Europe 3.0, the third edition of our in-depth study, dives deep into the heart of European loyalty, providing you with the insights you need to build stronger customer relationships. Through primary research with YouGov the paper dives into loyalty membership, appeal and impact across 24 European markets with a deep dive into 12 European markets with commentary from in-market experts as well as 2 world class case-studies. We are also excited to update the Loyalty Gauge™ which is a unique measure that enables us to rank countries based on loyalty engagement, appeal, programme impact and net score.
The whitepaper also includes insights from 12 market experts:
There are also real-world success stories from 2 programme experts who share their pan-European experience and bring the market variations to life through real world experience and case studies – IKEA Family and Club Avolta:
We hope this paper inspires you to look outside of your own market and helps you think bigger and achieve more in your loyalty ambitions. If you’d like to get in contact with us, you can do so here.
