Promotional Guidance

Prize vs Scam

Congratulations, you’re a winner!Gone are the days where consumers are instantly excited to receive a winning email confirming they have won a promotion. Unfortunately…

Sales Promotions

A sales promotion is a promotional marketing tactic that offers a short-term incentive to persuade customers to make a purchase or take a specific…

Coupon Promotions

Instore Coupons – why Brands should rewarding customers with couponsCoupons are arguably one of the oldest forms of promotions. As technology has evolved, the…