Make It Pop: How to Create an On Pack Promotion That Stands Out on Shelf
At Mando, we have a database of results from over 3,000 promotions, giving us a deep understanding of what works and what doesn’t.This wealth…
Promotional Guidance
Who’s Knocking? Your Next Door Drop!
Let’s be honest we’re drowning in digital marketing. Social feeds never stop, inboxes are overflowing, and banner ads vanish the moment that you scroll…
The Evolution and Endurance of the Cinema Promotion in 2025
The magic of cinema began in December 1895, when the first commercial big screen lit up in Paris, introducing the world to a brand-new…
Why Every Future-Focused Brand Needs a Sales Promotion in Their Strategy
Looking to uplift your sales and drive more meaningful customer engagement? Speak to the experts at Mando today and discover how a tailored sales…
The 10 Best Ever Promotions
At Mando Promotions, we live and breathe brilliantly planned, strategically sound promotions. Promotions that not only deliver on budget with a fixed fee solution,…
Understanding the Different Types of Promotions
In today’s saturated market, cutting through the noise is tougher than ever. That’s where sales promotions come in. A well-crafted promotion can do more…
How to Run a “Free” Promotion Without the Risk
Real-World Examples and our Agency Insights“Free” is one of the most powerful words in marketing – but it’s also one of the riskiest. Done…
Sales-Boosting Promotion Strategies Your Brand Should Be Using Today
Want to drive more sales with effective promotion strategies?At Mando, we help brands unlock growth with creative, insight-led promotions tailored to their goals. Whether…
5 Brands Who Ran Winning Promotions This Year
It’s that time of year when we look back at the whirlwind of a year we’ve had.Phew… what a year it’s been. It’s safe…
Key takeaways for marketers from PI Live 2024
Affiliate on the upPI Live returned to the impressive Thames-side setting of Old Billingsgate in Central London, with attendees coming from far and wide…
Loyalty marketing strategies that work in 2024
Loyalty marketing is a discipline that never sits still. Every week we see major new news – be it an existing loyalty programme making…
What we’re loving in Promotions!
Last week our team took a trip to out local Sainsburys to scope out what promotions are currently live. We were impressed with the…
Writing Promotional Terms and Conditions
Writing terms and conditions for a sales promotion is an important task that requires careful consideration and attention to detail.If the terms and conditions…
A Crash Course in Cashback Promotions
Cashback campaigns. Why its loved by many, but not so easy to masterCashback promotions are one of the most recognised promotional mechanisms out there…
Prize vs Scam
Congratulations, you’re a winner!Prize vs Scam is the question. Gone are the days where consumers are instantly excited to receive a winning email confirming…
What is Fixed Fee Anyway?
I’m often asked this question from friends and family when talking about Mando and the exciting promotions we help our clients to run. This…
Click To Win Promotions
Click to win promotions are a simple yet effective way to stand out from the crowd with headline-grabbing prizesIn today’s competitive retail environments, finding…
Fixed Fee Promotions
Protect your marketing budget with promotional risk managementPromotional risk management is often referred to within the industry as the dark arts. It delves into…
Sales Promotions
A sales promotion is a promotional marketing tactic that offers a short-term incentive to persuade customers to make a purchase or take a specific…
Money-back Guarantee Promotions: A Win-Win for Brands and Consumers
What is a money back guarantee and what are the benefits?A money-back guarantee (or MBG) is essentially a pledge made by a brand to…
Coupon Promotions
Instore Coupons – why Brands should rewarding customers with couponsCoupons are arguably one of the oldest forms of promotions. As technology has evolved, the…
Hooked at First Sight
During all of the hard work from agencies and brands when creating a promotion, what is incredibly important to consider is grabbing the attention…
What is the Metaverse?
According to our recent study ‘What Brits want from Promotions 2.0’, 2% of Brits are interested in promotions within The Metaverse. Considering The Metaverse…
