Mando and YouGov are proud to present the fourth edition of our European loyalty white paper:
Understanding Loyalty in Europe 4.0
63% of adults across 24 European markets are now members of at least one loyalty programme and in 2026, the loyalty landscape has never been more dynamic, diverse or demanding.
Request White Paper to Your Inbox –
Understanding Loyalty in Europe 4.0
This year’s paper goes deeper than ever before. Using robust YouGov data, we explore the very latest trends in loyalty programme membership, appeal and impact across 24 European markets and translate that data into insight you can actually use. We benchmark the overall loyalty landscape across all 24 markets using our unique Loyalty Gauge™, giving you an instant snapshot of loyalty engagement across Europe to power your strategy.
The White Paper Also Includes Insights from Market Experts
We’ve brought together some of Europe’s most respected loyalty experts to provide in-market commentary, real-world context and bold predictions for what comes next.
We hope this paper inspires you to look outside of your own market and helps you think bigger and achieve more in your loyalty ambitions.
