This Spotlight is with the fab Tabea Heinemann!
How did your career start in Partnerships?
I used to work at an event company that specialised in team building through film. There I got a first taste of partnerships because I was in contact with event agencies and locations to partner with. I was also responsible for client facing communication, but I always knew I wanted to work in an agency. Mando was the answer to my questions. And I’m so happy to be here now and dive right into the world of partnerships!
What is your dream brand to work with?
I think I have to say Disney because for me, it’s a truly magical brand because I was growing up with Disney and it just creates this nostalgia for me. But to be honest, any film studio brand or streaming service I would be very honoured to partner with because I love the mixture between entertainment, marketing and film and the cool partnerships that come from it.
Could you tell us about a loyalty scheme or brand partnership that you find impressive?
I loved the Wicked partnerships because it was literally everywhere and green and pink suddenly dominated our world. I think the products they touched upon were interesting. They had a partnership with Le Creuset, which I would have never thought of, but the final products were gorgeous. It’s so surprising what partnerships can come out of these film releases. And I think that’s when thinking outside of the box really comes in and creates something which we never thought of before but something that is really cool.
What is a fact that most people would find surprising?
I think the most surprising fact is that although I am Swiss and Switzerland is very well known for having good chocolate, my favourite chocolate is actually from Italy and comes from Ferrero. I’m a victim of all the Ferrero products such as Kinder Chocolate and Nutella is my biggest guilty pleasure!
What’s a goal you’re working towards right now?
I’m currently working towards a charity showcase from my musical group, which we have in summer. I’m rehearsing all these numbers and trying to get the performance to a good level.
What has been your biggest achievement/ most proud of inside or outside of work?
One of my biggest achievements was moving to London during a global pandemic and receiving first class results for my bachelor and master studies. Additionally, two years ago I was able to step into the role as Elsa for a charity performance of Let It Go. I raised money to support children to pursue creative arts. Elsa’s my favourite character, so that was really cool.
If you could live anywhere in the world, where would it be?
To be honest, I’m really happy living in London. I would stick to that, but preferably maybe upgrade my apartment. London has been my favourite city since I was younger so living here is a dream come true.
What’s your favourite destination you’ve been to?
I have to say Canada has my heart. I did a six-month language stay and it was beautiful. I’ve been to Whistler, which is a little ski town close to Vancouver and I lived in Toronto. To experience Canada’s beautiful nature and the vibrant cities was a really cool experience.
What is your favourite hobby/ thing to do outside of work?
I love musical theatre. I love going to watch a show, but I also love to actively perform. I sing, I dance and I act within my musical theatre hobby. I take classes twice a week. I just love slipping into multiple characters and being whoever I want to be on stage. That’s what drives me and what gives me energy. I also love to snowboard!
What did you want to be when you were younger?
I always wanted to be an actress or singer when I was younger. I also wanted to be future Mrs. Bieber, which is probably a cool fun fact about me.
